Resource Center
Resource Center
Guides for buyers, publishers and homeowners. Short, practical and honest.
Guides
For buyers and publishers
Guide
What is pay-per-call?
The model, the parties, qualification rules and pricing — in plain English.
Read guide ComplianceTCPA & consent in 2026
The one-to-one rule was vacated. Here's what still applies.
Read update ChecklistLead vendor checklist
Twelve questions to ask before you buy calls or leads.
Use checklist ReferenceGlossary
IVR, DNI, dedupe, PEWC and 20+ other terms, decoded.
Browse terms QualityCall quality & fraud
How invalid calls are defined, detected and credited.
Learn more BuyersPricing models
Per-call, duration tiers and custom — what drives price.
See models